Manager of NORAM K-12 Product Communications

Instructure US-Remote Full-time

The Instructure Manager of NORAM K-12 Product Communications is responsible for marketing the edtech company’s K-12 programs, products, and services to EdTech industry publications as well as top-tier media outlets.
This role sits within the marketing organization reporting to the VP of Global Communications. The manager will maintain responsibility of many K-12-specific communications functions directing our approach to thought leadership, product messaging, product announcements, creating story packages to appeal to the media, and growing our K-12 product brand awareness. This person is also responsible for building relationships with media and industry influencers, pitching product-focused story ideas, writing press releases, coordinate with an external PR agency, and reporting on media coverage and trends. This person will also be responsible for producing Instructure’s podcast, InstructureCast, as well as maintaining the awards process for the company. 

What you will be doing:

  • Manage Instructure’s day-to-day K-12 NORAM communications strategy focused on key K-12 initiatives and marketing campaigns. 
  • Maintain messaging/storytelling for K-12 target audiences.
  • Proactively translate product features and messaging into consumable audience content by liaising directly with the product team.
  • Build and maintain strong relationships with K-12 media outlets, reporters, and influencers, leveraging them for opportunistic media coverage. 
  • Identify and target campaigns around specific K-12 target audiences including, but not limited to, Instructure K-12 product users, K-12 product decision-makers, potential K-12 Instructure product users, K-12 event attendees/potential attendees, and K-12 Community members.
  • Research, write, and edit K-12 product- and news-related content such as blogs, podcast scripts, speaking opportunities, bylined content, media pitches, and press releases.
  • Strategize K-12 pitching/story package development including ownership over building briefing sheets and properly briefing stakeholders for those media opportunities. 
  • Leverage the broader Comms team for K-12 strategy and ideation. 
  • Collaborate on Corporate, Higher Ed and Pro-Learn media campaign messaging as needed. 
  • Produce and manage the InstructureCast podcast, featuring content and SMEs across all company segments. 
  • Manage all Instructure Awards entries, deadlines, budget, and promotion. 
  • Identify and collaborate with key internal stakeholders including, but not limited to, CPO, CAO, Chief Strategy Officer, VP of Global Strategy, VP K-12 Marketing, VP of Global Communications, and Product Marketing Managers.
  • Collaborate with cross-departmental and other K-12 directed teams in CX, Sales, Product, etc… 

What we are looking for:

  • Degree in public relations, communications, marketing, or journalism
  • 5+ years of experience in public relations or a comparable field. 
  • Proven track record of securing industry and top-tier media coverage.
  • Ability to build relationships with educational and top-tier media outlets/sources.
  • Strong research, writing, and editing skills. 
  • Exceptional verbal and written communication skills. 
  • Flair for visual storytelling with excellent presentation and delivery skills.
  • Excellent program management skills, supervise and measure program performance, and make constant improvements. 
  • Experience working in a global matrixed organization, leading virtual, multi-cultural teams to achieve desired goals. 
  • Outstanding organizational and time management skills
  • Aptitude in presentation and public speaking
  • Attention to details
  • Experience using Meltwater and other newswire services
  • A self-starter who is driven by success, with the ability to manage programs proactively without receiving step-by-step instructions and guidance
  • Ability to track outcomes and work toward KPIs. 

Get in on all the awesome at Instructure!

  • Competitive salary and 401k. 
  • Medical, dental, disability, and life insurance. 
  • HSA program, vision, voluntary life, and AD&D. 
  • Tuition reimbursement.
  • Paid time off, 10 paid holidays, and flexible work schedules. 
  • Monthly Lifestyle Spending Account.