Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.
Brandwatch is looking for a Customer Lifecycle Specialist to help us shape an outstanding experience for our customers. You will join our Commercial Operations department and work closely together with stakeholders in our Customer Success, Account Management and Marketing teams to build and execute a communication strategy that fosters a positive relationship with our customers and increases their lifetime value. You will support the design, enhancement and implementation of the customer journey at Brandwatch, from the point of sale through renewal to off-boarding and everything in between. As coordinator of the customer lifecycle, you will need to work closely with your stakeholders across the globe to understand their needs and use our systems to design and implement processes and automations around customer touchpoints, marketing campaigns or escalations. As Customer Lifecycle Specialist you will be responsible for managing our internal systems that support the lifecycle and you will execute technical implementations and changes. You will make sure that any changes in product or business strategy are supported by our processes and systems, and assist our management teams through reporting on the success of our efforts. You will be part of the Commercial Operations team, which is a cross departmental unit working with all commercial teams on optimising the business. Brandwatch has an ethos of encouraging autonomy, we value open people who take initiative and aren’t afraid to fail, learn from mistakes, adjust, and try to get better at what they do every day.
What you’ll do:
- Become subject matter expert on the customer lifecycle from conception to implementation
- Be the owner of our customer journey systems and automations
- Help design and shape the customer journey at Brandwatch
- Manage implementation of end-to-end integrated communication campaigns, from coordination of business requirements to technical execution
- Analyse the effects of our customer journey related efforts on our customers
- Collaborate across the business to map customer touchpoints
- Track and optimize communication workflows
- Build out customer segmentation
- Help us use Customer Success resources more efficiently
- Implement best practices and identify areas for process improvement
What you’ll have:
- Experience in a Customer Success, Operations or Product Marketing role
- Experience with CRM systems (e.g. Salesforce or Gainsight), ideally with knowledge in administration
- You thrive in a communicative role and take initiative in connecting with people
- Affinity with a technical environment, system operation and data
- Team player and positive attitude
- Analytical, structured and well organized
- Strategic thinking