Brand Partnership Manager – Remote in the UK (With Travel to Central London Office)

PetLab Co. is the world leader in DTC pet supplements with 50%+ market share, 9-figure revenue, profitable, and rapidly growing with ambitious plans for global expansion. We’re searching for a dynamic, performance-driven Brand Partnership Manager to build and manage brand-to-brand marketing initiatives that drive sales, brand awareness, and customer acquisition through creative collaborations. This is your opportunity to lead PetLab Co.’s brand partnership efforts, leveraging cross-promotional tactics like insert swaps, email swaps, co-branded campaigns, and more.

The ideal candidate has a proven track record of successfully developing partnerships that drive measurable sales and brand growth, all while aligning with the company’s objectives. You will be responsible for identifying strategic partners, negotiating deals, executing joint campaigns, and reporting on results. If you love collaborating with brands to create win-win campaigns in a high-velocity growth environment then this is the role for you.

Who Will You Report Into?

Hello, my name is Forest Kwok, VP of Marketing at PetLab Co., and I need your help. We started PetLab Co. in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets live their happiest, healthiest lives. Since then, we’ve become the fastest-growing pet health brand in the U.S., thanks in part to our rigorous approach to marketing, customer acquisition, and retention strategies.

And that’s where you come in. We’re ready to take our brand partnerships to the next level, and we need someone who can take ownership of identifying opportunities, developing strategic partnerships, and driving impactful co-branded initiatives. Our goal is to create campaigns that not only grow sales but also build long-term relationships with brands that align with our mission.

What’s the Ideal Candidate’s Background?

The ideal candidate has strong experience in brand partnership development within the DTC or consumer products space. You’ve successfully built and executed co-branded campaigns, insert swaps, and email swaps that drive both brand awareness and sales growth. You are a creative problem solver who enjoys collaborating with external partners to deliver results, and you are also skilled at negotiating and structuring mutually beneficial deals.

Most importantly, you have a measurable track record of success. You can point to specific partnerships that you led from concept to execution, and you know how to measure the success of these initiatives. You thrive in fast-paced environments and can toggle between strategic thinking and hands-on execution.

What’s It Like Working at PetLab Co.?

We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from.  As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time.

To that end, here’s what you’ll get access to when you join our team:

• Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
• Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
• Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
• Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc.
• Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives

You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out.  If something is needed, those needs are heard.  If there’s something we can do better, let’s hear it.

How Will Success be Measured?

You’ll be held accountable to the following KPIs, with specific targets agreed upon with senior leadership:

• Partnership Impact on Revenue: The direct contribution of brand partnerships to overall sales growth.
• Customer Acquisition: The number of new customers acquired through brand partnerships.
• Campaign ROI: The return on investment for each partnership initiative, ensuring that efforts are driving measurable results.
• Partner Growth and Relationship Management: The quantity, quality and longevity of relationships built with brand partners.

How Will Your Time Be Spent?

Here’s an approximate breakdown of how you’ll spend your time:

• 30% on Strategy Development: Identifying opportunities, negotiating partnerships, and developing campaign strategies.
• 40% on Execution: Managing the day-to-day execution of partnership initiatives, ensuring timely delivery and successful outcomes.
• 20% on Outreach & relationship Building: Acquiring new partners and growing relationships with existing ones.
• 10% on Analysis & Reporting: Monitoring performance metrics and reporting on the impact of partnership initiatives.

Requirements

• 3-5 Years in Brand Partnerships: Proven experience driving sales and brand growth through strategic brand collaborations.
• Creative & Strategic: Ability to develop innovative marketing solutions that align with business objectives.
• Negotiation Skills: Strong communication and negotiation skills with a track record of securing impactful partnerships.
• Data-Driven: Comfortable working with performance metrics and analyzing data to inform decision-making.
• Self-Starter: Capable of working independently while collaborating with various teams across the company.
• DTC Experience: Previous experience working within the direct-to-consumer space is a plus.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave – 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.