Marketing Operations Manager

pricespider Remote, USA Full-time 2024-11-14

Company:

We are a company on a mission to breathe life back into the buyer’s journey and help people fall back in love with the brands that make them thrive.​

Company culture:

At PriceSpider, we help brands from around the world make the shopping experience more human. And what is more human than shopping for our necessities and luxuries. The beauty of commerce is opening ourselves up to something new. 

At PriceSpider we’re always looking for the best talent, to serve the best brands on the planet, no matter where you hail from, what background you have, or how you identify, you have a home at PriceSpider. No extra legs needed…talent required. 

When you choose to work at PriceSpider — just like the brands, retailers, and shoppers we serve — we all stand together as one. 350 employees working from four countries serving brands across the globe toward one inclusive goal.

Job description:

The Marketing Operations Manager will lead the architecture and optimization of PriceSpider’s marketing technology stack, manage Salesforce campaign influence models, and drive data integration for comprehensive reporting and insights. This role oversees end-to-end lead flow management, lead scoring optimization, and KPI reporting across multiple marketing initiatives, including events, webinars, demand generation campaigns, and partner events. The Marketing Operations Manager will work closely with the Revenue Operations team, PriceSpider’s internal marketing team and marketing agency, as well as go-to-market leadership to ensure accurate, actionable reporting that supports strategic decision-making.

Essential Function & Responsibilities:

Marketing Tech Stack Management 

  • Management of the marketing technology stack, including Salesforce, HubSpot, 6sense, chat, and data enrichment tools to support efficient marketing operations.   
  • Conduct regular audits to ensure seamless integration and optimal functionality across systems, with a focus on data integrity.   
  • Continuously evaluate and integrate new tools, ensuring compatibility with CRM systems to enhance lead management and data flow.   
  • Manage the HubSpot-to-Salesforce integration, maintaining data accuracy and alignment across marketing and sales functions.   

Lead Generation Funnel & Scoring  

  • Oversee the lead generation funnel, managing data flow, scoring, and handoffs from marketing to sales.   
  • Continuously optimize the lead scoring model based on performance data to ensure high-quality leads.   
  • Own the inbound lead process, aligning scoring criteria with business goals to improve conversion rates.   

Lead Process Management 

  • Design, implement, and optimize automation workflows in HubSpot for lead nurturing, segmentation, and scoring to drive engagement and conversion.  
  • Manage chat systems, integrating them with HubSpot and Salesforce to support real-time lead engagement and qualification.   
  • Utilize 6sense insights to support account-based marketing, providing actionable data for marketing and sales alignment.   
  • Oversee data enrichment processes to improve lead and account data quality, supporting more precise targeting and engagement.   
  • Cross-functional engagement with RevOps to drive optimized lead flow through Gong and additional enablement tooling 

Campaign Reporting & Automation 

  • Oversee campaign enrollment, KPI tracking, and reporting for initiatives, including events, webinars, demand generation, and partner events.   
  • Drive automation of campaign workflows to improve efficiency and alignment with broader marketing objectives.   
  • Own campaign influence reporting, analyzing and optimizing the pipeline impact of each campaign.   
  • Collaborate with the marketing agency on campaign performance analysis, ROI tracking, conversion rates, and CPA optimization.   
  • Provide data-driven insights to improve campaign performance and align with strategic marketing goals.   

Reporting & Dashboard Development   

  • Create and manage weekly, monthly, and quarterly reporting packages for executive leadership and the board, with insights on KPIs, pipeline metrics, and campaign impact.   
  • Develop and refine dashboards to track performance across the lead generation funnel and assess marketing initiative effectiveness.   
  • Collaborate with the Revenue Operations team on pipeline reporting and forecasting, providing insights to enhance forecast accuracy.   

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field preferred
  • 5+ years of experience in marketing operations with expertise in HubSpot, Salesforce, data enrichment tools and additional integrated marketing technology.
  • Proven experience in marketing reporting and automation management, development of lead scoring models, lead lifecycle reporting, SFDC campaign influence models and pipeline impact analysis.
  • Strong experience in reporting and dashboard development, including executive-level reporting packages.
  • Skilled in pipeline reporting, KPI management, and forecasting, with experience collaborating with Revenue Operations and external marketing agencies.
  • Excellent project management, analytical, and communication skills, with a data-driven, detail-oriented approach.

Preferred Qualifications:

  • Experience with advanced marketing automation across both HubSpot and Salesforce tools integration.
  • Previous experience in data enrichment and chat system management.
  • Familiarity with predictive analytics tools, especially 6sense, for enhanced lead scoring and account targeting.


Location: 

We are hiring for this position within the U.S. This is a remote position.  

Compensation:

The base salary for this role is $85,000 – $105,000 USD. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.

PriceSpider is an equal opportunity employer that is committed to inclusion and diversity.